Personal project
Beyond the Raptor
A small automotive media business built around Ford Raptor projects, off-roading, video, social media, and search-driven content.
What I built
Beyond the Raptor began as a way to document Ford Raptor upgrades and off-road projects, then grew into a small media and affiliate business. I built the brand across video, social media, and a WordPress publication, managing the creative work and the operating system behind it.
How I grew it
- Built the YouTube channel to 1,500 subscribers through practical automotive and project videos.
- Designed and managed an Instagram presence that grew to 50,000 followers.
- Operated an affiliate website with more than ten pages reaching the number-one position in Google search results.
- Planned, filmed, edited, published, and distributed content across each channel.
What I learned
Running the project connected video production with organic social growth, search strategy, editorial planning, and affiliate operations. It taught me how to build an audience by making technically useful content discoverable in the places enthusiasts already use.